There’s so much confusion regarding the marketing discipline.  The vastness of its elements often results in the narrowness of its understanding and even narrower appropriate execution.

At minimum, marketing fosters an engagement between a product/service and its intended audience. Optimally, marketing is the relationship (marriage) that drives communication, satisfaction and value.  In other words, the keys to a successful marketing relationship are similar to those of a successful marriage:

1.      Each gives 100% to the relationship

2.      Honor and respect each other

3.      Communicate in love

4.      Marry someone a lot like you

5.      Never expect your partner to change after marriage

6.      Friendship is as important as love

7.      Do for the other what you want him or her to do for you

8.      Recognize your differences and be willing to defer to one another

9.      Love unconditionally