The collaborative economy is defined as an economic movement where technologies enable individuals and organizations to access and use the goods and services they need from each other, peer to peer, instead of buying.  What makes a successful shared economy organization?

Besides the obvious attributes, such as engaging technologies and market-innovating models, successful collaborative economy participants understand the importance of price, convenience and brand. From Uber’s transportation sharing prowess to AirBNB’s global lodging footprint, these companies effectively use these 3 attributes as assets to differentiate themselves from the competition.

Can your organization benefit from the shared economy? Sure, if you can:

1. Deliver an Uncompromising Customer Experience.

Frequent customer engagement to identify and deliver seamless experiences, using customer insights to build the brand.

2. Leverage Brand Equity.

If the brand has strong, positive recognition and trust, it is a candidate for sharing programs.