Why Marketing Matters Even More Than You Think
I’d like to make a prediction (a safe one). Are you ready? Okay, here goes. I predict that more prediction—predictive analytics, that is—is just around
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I’d like to make a prediction (a safe one). Are you ready? Okay, here goes. I predict that more prediction—predictive analytics, that is—is just around
Organizational transformation is hard. In other news, water is wet, and Google rules the world. Tell me something I don’t already know, right? Okay, I’ll
“Overpromoted!” “Incompetent!” “What a joke!” “Poor guy.” We’ve all seen this movie before, haven’t we? A talented, enthusiastic software engineer, for example, excels at leading
How many times have you heard someone say that they made a decision on a gut feeling? While it may seem that they had a
Technologist are fascinated by the amount of functionality that can be packed into a product. The more functionality, the better. Remember when everyone had a
Before your mind goes adrift thinking about the number of times someone started an article using the phrase “Big Data,” just take a deep breath
The truth behind our low performance is not bound exclusively to our intellect. It is, however, directly associated with our perception of failure. When we
Recently, I had the pleasure of attending a friend’s retirement party. As is customary, everyone had great things to say about him. It’s expected and,
Have you ever wondered if your company could be leap years ahead of where it finds itself positioned in the present day? I wonder about
With the growing influence of retailers, consumers, supply chain, etc., leadership is forced to redefine the terms of brand management. These “indirect influencers” will take over a
What do customers want? They want products and services that are convenient and work for their intended use. In other words, they want “simple” solutions. However, marketers
Have you ever wondered if your company could be leap years ahead of where it finds itself positioned in the present day? I wonder about
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